Must-Have's to Apply for Funding
To be considered for funding, your startup must align with the following guidelines...
Pre-seed and Seed Stage
We look for valuations that reflect the current state of the business, with a clear alignment between current revenues and proposed value.
Growth projections must be realistic, based on a solid business model and an executable roadmap.
Investment tickets ranging from $15K to $75K, targeting 1%-7% ownership, typically via SAFE. We prioritize founders retaining a significant equity stake and a clean cap table.
Product Market Fit
This means the startup has paying customers, steady revenue, and a solution that has been operating successfully for over six months.
We seek companies showing consistent monthly growth, with high adoption, retention and frequent usage by their customers or users—ideally, customers who have come 'out of the ether.'
The problem they are solving is critical for their customers, to the point where it's a top priority, and they are willing to pay to have it solved.
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Exceptional Founders
We seek founders who are fully committed to their startup and dedicated 100% to its success.
Founders should have prior experience relevant to their startup sector, with complementary skill sets across the founding team. Ideally, the founders have worked together before, demonstrating strong team dynamics.
In the case of very young founders, we expect them to have advisors who are actively involved, serving as both mentors and consultants, with regular and close engagement in the business.
Clean Financials and Transparency
We value startups with organized and transparent financials. Founders must be able to provide any requested information in a timely manner, with a maximum wait time of 10 days.
Basic financial statements, such as Profit & Loss (P&L) and Cash Flow statements, are essential, even if not requested during the initial review. Startups must demonstrate clear tracking of their finances, key metrics, and costs.
FAQs
Find answers to common questions about our funding application process and guidelines.
Ferter focuses on investing in startups that create a positive impact along the Rio Bravo region. We adopt an agnostic investment thesis, which means that we are open to exploring and supporting innovative startups across a wide range of technology sectors.
That said, throughout our track record we have identified certain sectors that, due to their dynamism and potential impact, have formed the main core of our portfolio. Among these Fintech, SaaS and Enterprise Solutions stand out. Despite our interest in these sectors, our agnostic approach keeps us always on the lookout for new and emerging areas of innovation.
To apply for funding, submit your pitch deck through our online application form. Ensure that your proposal aligns with our investment criteria. We review applications on a rolling basis.
To be eligible for evaluation, it is imperative that the startup has started selling its product. Startups that do not meet this requirement will be automatically discarded.
Since our founding in 2018, we have invested in more than 20 companies. In 2023 we added 5 SaaS, HR Tech and Hospitality companies to our portfolio, 3 of which are located in Chihuahua and 2 in Texas.
We have contributed to the development and success of these companies not only with capital, but also through mentoring, strategic advice and key industry connections.
Our collaborative and supportive approach has facilitated important milestones for our startups, including expanding into new markets, launching innovative products, and strengthening their leadership teams.
The application process can take anywhere from a few days to a couple of weeks. This timeframe includes evaluation and due diligence. We strive to keep applicants informed throughout the process.
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